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The retail industry is witnessing a paradigm shift. Rapidly evolving technologies, changing customer expectations, and emerging digital firms are driving widespread disruption. Clearly, from a plethora of new products, markets, and customer segments to the burgeoning expansion of sales and marketing channels (like mobile and social commerce), retail is at a tipping point. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. Additionally, several forces are revolutionizing the landscape: the explosion of data and connected devices, cloud enabled as-a-service and experience, and outcome-driven digital platforms. This makes it imperative for retailers to showcase agility in tech adoption and business process optimization.
Customers are benefactors of limitless choice, fingertip access to information, and low switching costs. Retailers must be ready at any moment to give them what they want, which can be a stretch for operations running on archaic business processes and technology.
Retail solutions and CPG companies need to be agile and flexible to cater to customers 24×7. Providing a personalized shopping experience is fast becoming an imperative, calling for a 360-degree customer view with seamless integration across all interaction channels. This requires a connected supply chain to enable omni-channel operations, respond to demand-supply fluctuations in real-time and make better pricing decisions. Organizations are turning towards technology to do more than just support their businesses. Cloud, Machine Learning, AI, Microservices and APIs are being used to roll out new business capabilities and create a unique offering for customers, combining efficiency and experience.
Our clientele includes some of the leading and most innovative companies in sectors such as:
Retail solutions need to move from these inside-out vertically integrated systems to outside-in horizontally connected systems. They need to leverage channel data and market intelligence that translate market shifts without latency. Harmonization and synchronization of data needs to take place across the functional silos. Data also needs to move at the speed of business, which would help in continuously planning and developing an optimal response to today’s changing market environment - Fast changing customer expectations are putting pressures on retail systems which are not flexible enough to deliver value in line with evolving business needs.
ProCorp’s Digital Commerce platform is an intelligent retail management solution which enhances their execution and planning systems through AI, ML and financial portfolio optimization, helping them improve forecast accuracy, optimize revenue and margin, reduce planning cycle, and more….
Ensuring a seamless and enjoyable customer journey has always been a focal point for retailers. Until recently, the standard journey was well covered: Go to the store, browse the merchandise, and select a product for purchase. However, the payment experience – albeit central to the journey – has long been neglected, with retailers generally choosing to outsource the responsibility to banks, largely due to its complexity. While making payments may seem run-of-the-mill and seamless to many customers, complexity arises as shopping channels, technology, issues with types of payment, and consumer preferences evolve rapidly.
Retailers are beginning to develop strategies around integrating payments into their value proposition. While some still see payment as a process to be optimized from a technical and cost standpoint, implementing the right payments strategy is an opportunity for retailers to gain a real strategic advantage
ProCorp’s Digital Commerce platform is developed on an intelligent retail management philosophy. It is built on top of Salesforce Commerce Cloud that enhances execution capabilities like Retail POS & Store Operations, Employee Management, Merchandising, Distributed Order Management with IBM Sterling OMS system, planning solutions like Demand Planning, Financial Merchandise & Assortment Planning and Wholesale Order Management. This single package takes care of the complete planning and execution needs of retail enterprises, reducing their operational costs and integration hassles.
We want to emerge as a major player to help reimagine your business through a digital lens. Our commitment to our customers, employees, and society is to act with integrity and as a trusted partner. This guides everything we do—the way we serve our clients and the work we do to help them build better businesses.
